A generation that is two-thirds the size of Baby Boomers and who is about to outnumber Millennials, has entered the workforce and gained significant new buying power - which a recent Generation Z (ages 18 - 25) study commissioned by Package Concierge® shows they are weilding at brick and mortar retail stores.
Designed to learn Gen Z's attitudes toward online shopping and delivery, the study found that while Gen Z shoppers may be using traditional shopping methods, they are actually leveraging non-traditional retrieval methods like Buy Online Pickup in Store (BOPIS). . .frequently.
The key findings from the survey were compiled into the Package Concierge Gen Z Retail Research report and is available to help retailers gain insight into this coming of age generation.