In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.
The report emphasizes the role physical stores play, both when it comes to holiday shopping and also in managing returns. According to Oracle, Gen Z and millennials (25% and 30%, respectively) said they prefer to use buy online, pick up in-store (BOPIS), while only 14% of baby boomers preferred the same. That finding tracks with a previous survey from parcel locker provider Package Concierge, which found that 58% of Gen Z shoppers have used BOPIS. Among the top reasons for choosing BOPIS, respondents of that survey said they wanted their items faster than online shipping would provide, and they wanted to make sure the item was available before they went to the store.
It's a shift in consumer shopping habits that experts predict will only increase over time. Package Concierge released a survey earlier this year which found that 58% of GenZ shoppers (ages 18 to 25) have used BOPIS for a purchase, and 60% said it was a factor in deciding where to shop.
While BOPIS has proven popular with consumers, many of the initial deployments are not meeting rising customer expectations — and they can create additional work, costs and complexity if they are not tightly integrated into the store’s operations. Expanded fulfillment options such as automated lockers can address both of these challenges, and this webinar will explore how:
- Retailers should be planning for the future of BOPIS; and
- New fulfillment options can provide them with the flexibility to handle higher order volumes, a wider range of package sizes and types, and consumers’ desire for convenience and security.